Being a property manager is hard work – you’re always juggling a dozen different tasks on a hectic schedule. Sometimes it’s so easy to get caught up in day-to-day commitments that you forget to focus on the bigger picture -where your career or business is headed. Attending a conference is the perfect excuse to get away from the office. They keep you informed about current trends and emerging technologies within the property management field.
1. Nothing beats face to face communication
Reading online articles and blogs alone is not enough to give you a full understanding of what’s happening within your field. Nothing beats immersing yourself in an environment that is designed for the sharing of expertise from industry leaders. Being in such a social environment is much more engaging compared to reading something off a screen. Conferences also offer interactive displays and product demonstrations that can’t be found elsewhere. This hands-on experience allows you to make informed decisions on what new tools you want to incorporate into your work.
2. Knowing the right people gets you places
Most of us will have realised by now that it’s not always what you know that gets you up the career ladder but who you know. Conferences are the ideal place to meet a range of people who specialise in different areas within property management – investors, contractors, software developers, commercial developers, consultants and thought-leaders. Sharing ideas, knowledge (and business cards) with fellow attendees can be immensely beneficial to your career and business. Sparking a conversation could lead to a long-term partnership.
3. Put yourself in front of potential clients
Conferences are a powerful vehicle for marketing if you know how to put your best foot forward. Practice your one minute “elevator pitch” – the purpose is to communicate your goals and interests in an engaging way. Do some research beforehand on who will be attending the conference. Connect with the people who will be interested in what you have to offer, hand them your business card. By impressing the right people, you’ll be able to attract more clients through referrals and word of mouth. If you’re new to the networking scene, start by talking to the people next to you before or after presentations and during breaks.
4. Get inspired by new perspectives
Finally, keep in mind that it doesn’t always have to be about work – go enjoy yourself! By simply exposing yourself to new ideas, you’ll feel inspired to take on a fresh approach that can revitalize your business. Some time away from the office can also save you from burnout. So next time a conference invite comes around, don’t turn it down.
Speaking of which, PMC 2018 Is just around the corner. It’s the largest property management conference in the Southern Hemisphere. Take advantage of this opportunity to network with over 600 of the industry’s most innovative professionals. To find out more visit the PMC site. Don’t forget to come visit the Inspection Manager team when you’re there!